Terez has opened its first permanent brick-and-mortar location.
The colorful sportswear brand for women and girls, best known for its signature printed leggings, has opened a 1,600 square foot. store on Manhattan’s Upper East Side.Terez worked closely with Leap, whose platform helps digital native brands transition to physical retail, to help with store design and logistics.
Terez has sold around 2 million leggings since its inception around 10 years ago, through its own website and in partnership with retailers including Neiman Marcus, Dillard’s, Bloomingdale’s and Amazon. From the company original collection of six prints has grown to include over 1,500 designs.
In keeping with the vibrant hues of the merchandise on display, the new store has a wonderland feel, with hot pink accent walls and a bold black and white checkerboard floor. A kaleidoscope of leggings is accentuated by a glass balloon ceiling installation.
The back wall features interactive elements such as a nostalgic candy wall and a personalization station where shoppers can personalize their Terez purchases with crystals and embroidery.
In addition to leggings, the merchandise assortment includes tank tops, t-shirts, loungewear, sweatpants, sweatshirts and accessories. Women’s line prices range from around $60 over $300.
“We are thrilled to open Terez’s flagship on New York’s Upper East Side and bring our brand to life,” said Zara Terez Tisch, CEO and Founder of Terez. “When choosing a location, I thought it was important to choose a neighborhood where our customer base lives and shops, as well as the fact that the brand was born in New York. The ultimate goal of our flagship product is to create a foundation for our brand, exude vibrant positivity and become an integral part of the community.”