Party City celebrates Halloween in style in the Big Apple.
The party supply retailer will open “Boo-Loon Land,” described as a “first-of-its-kind” immersive pop-up balloon installation, at 475 Fifth Avenue in New York City. The three-day Halloween-themed experience will be open from Friday, October 15 until Sunday, October 17.
The multi-room tour experience will include balloon installations in six halls inspired by Halloween, including the fall harvest; black & bone; iridescent glamour; Halloween friends. Party City said the installations will feature creations from some of the nation’s most influential balloon artists.
Guests will have the opportunity to trick or treat on the spot, learn how to design a balloon garland from Party City experts, purchase exclusive Boo-Loon Land merchandise and connect live with the “specialists Party City’s Celebration” for expert planning tips and tricks. their own ultimate Halloween party.
“We are certainly obsessed with Halloween at Party City and we are always innovating new ways for our customers to celebrate alongside us,” said Julie Roehm, Director of Marketing and Experience at Party City. “Boo-Loon land is a totally immersive way to celebrate Halloween and engage with us and we can’t wait to launch it.”
Party City operates more than 800 company-owned and franchised stores across North America. In August, it announced plans to open 80 to 100 seasonal Halloween stores this year.
In addition to the New York pop-up, Party City has partnered with arts, culture and entertainment venues across the country to create more Halloween-themed experiences. These include larger-than-life installations such as a spider over 50 feet long at the American Dream mega-center in East Rutherford, NJ, a series of themed installations at Brooklyn’s Children’s Museum and the Discovery Children’s Museum in Las Vegas, and special photo opportunities at Cinemark, Main Event in Dallas/Ft. Worth and more.
“We recently conducted a survey of decision-making mothers and found that 80% view Halloween as a full season instead of a single day to celebrate, and we totally agree,” said Roehm.
[Read More: Party City in hiring blitz for Halloween]
Visitors can register for free tickets to Party City’s pop-up event in New York at https://partycity.brushfire.com/boo-loonland/514863.