The Telford Balloon Fiesta will take place in two weeks on August 26, 27 and 28 at the QEII Arena, Telford Town Park.
The Shropshire Music Awards will join the music and entertainment lineup at the event.
Artists from the Shropshire Music Awards will perform on Saturday, August 27 between 2 p.m. and 6 p.m., including Niamh Turley Moon, Paper Moon, Ruby Allen, The Original Wanted and Trademark Blud.
Councilor Carolyn Healy, Telford & Wrekin Council Cabinet Member for Climate Change, Green Spaces, Natural and Historic Environment and Cultural Services (Lab), said: “Telford & Wrekin Council is pleased to support first Shropshire Music Awards by presenting some of the artists and groups, who were to participate, on a live stage at the Balloon Fiesta.
“The Balloon Fiesta is a great opportunity for these artists to perform for local audiences ahead of the awards night at Telford Place on Thursday 6th October, and we wish them well.
“The Telford Balloon Fiesta is the perfect opportunity to see these local Shropshire performers as part of our fun filled Balloon Fiesta weekend, which also includes an evening of live music on Friday 26th August, with line-up artists including progressive rock band Focus, local legends The Dirty Rockin Scoundrels and Gineva.
“The hot air balloons will be tied down in the QEII Arena on Saturday and Sunday, plus there will be the usual food and drink retailers and lots more activities and surprises throughout the weekend.
“I encourage you to come and have fun this holiday weekend.”
The Balloon Fiesta weekend will welcome pilots from the Rainbow Balloon Team, Bristol Balloon Collectors, Matthew Joyce as well as the return of Dolly The Sheep with just under 30 balloons expected.
Hot air balloon take-offs are scheduled for Saturday and Sunday morning and evening but will depend on the weather.
The We Are Telford Carnival parade, postponed from July 17 due to extreme heat, will take place on Fiesta Sunday in Southwater and Telford Town Park, alongside street performers, Circus Sensible Show, Break Out Dance, family activities and more.
Telford Balloon Fiesta takes place from 5pm to 9pm on Friday, 12pm to 10pm on Saturday and 12pm to 6pm on Sunday.
More details can be found on the @TelfordCultureEvents Facebook page.