Photo courtesy of Balloon & Paper
Me and Jme, the founders of Balloon & Paper, discussed the business. They talked about running a party supply business and running a business in the digital age.
How was Balloon and Paper born?
Me and my husband, who is also my business partner, were barely making ends meet and I was looking for something more than my minimum wage retail job. One day I was flipping through a magazine and saw a woman holding some beautiful giant balloons.
Inspired, I did a lot of research on balloons and the rest was history. There was so much potential to create something fun and different with party decor. I wanted to come up with a simple business name that catered to all tangible party designs, so Balloon and Paper was born.
Tell us briefly what makes Balloon and Paper unique.
What makes Balloon & Paper unique are our creative balloon designs. We like to think of our installations as more art than just party decor. So when we create it in our mind, our vision is that the balloons are the main pieces, so they should stand out and set the mood for the event.
What’s it like to run a party supply business in the digital age? (now with technology being so prevalent)
There has never been a better time. With technology so pervasive, 90% of our customers find us through social media. It’s a huge boost to showcase our displays and it’s such a bonus to have so many eyes admiring our work. The technology we have today allows small businesses to compete with big businesses.
How do you use technology in your daily routines?
We regularly use technology for our business. We take photos and videos daily from our phones and send quotes to customers. We use social media to find potential customers and book them by communicating through emails, calls and texts. We try to make it easy for our clientele by offering different forms of communication that best suit their needs and convenience.
What is your advice for young and aspiring entrepreneurs?
My advice is to research the business you want to start and make sure you are passionate about it. There will be ups and downs, and when you hit those lows and you no longer have the passion for what you have created, it will be easier to give up.
All of this is just restarting the process for something big to happen. Running a business isn’t easy and it won’t be perfect, but having an open mind and an open heart will help perfect the flaws you never knew existed.
You give back to organizations such as InclusionMatters, LAFoodBank and Stronghold Rescue & Relief, why are these causes so important to you?
We like to give back because we believe in helping your community. We donate to specific organizations if we support their messages. The three I want to talk about have a special place in our hearts.
The first is Inclusion Matters. They create playgrounds for children with disabilities and also classrooms where children with and without disabilities learn to see beyond their differences. The second is the LA Food Bank. They helped my family when we were younger and couldn’t afford to buy food.
My mother used to go to the food bank and in addition to food they provided a box of necessities that my family and I desperately needed. The third organization close to our hearts is Stronghold Rescue & Relief. They send small teams of veterans to help care for and protect people in conflict zones in other countries.
What does the word success mean to you?
For us, success means having financial freedom and the ability to help others. We’ve learned over the years what works for us and what doesn’t. When people ask for advice, we do our best to guide them and invest in their dream.
What would you like to tell our readers about Balloon and Paper? What’s the one thing you want them to get out of it?
The success of Balloon and Paper has not been and still is not easy. We didn’t become a successful business overnight, it took many years of hard work to get where we are. Me and I plan to eventually launch a program that will help people achieve the path to success without the hardships we have had to endure.