Los Angeles Toy Company Adventuretown Toy Emporium Launches World’s First Personalized Subscription Box

Adventuretown Toy Store was busy during the pandemic creating a new product that will help parents keep their child’s development on track. “In August 2020, when the 2nd wave of Covid hit, I realized that this pandemic was not going away anytime soon and that pandemic-related isolation was going to have a profound effect on the development of the youngest children. You can’t lock a child in a house for 2 years and not expect their development to be stunted,” says Annamarie von Firley, president of Adventuretown Toy Emporium. The most recent research confirms this. In January, studies were published which show that children who were just 6 months old when the pandemic lockdown in the United States began have “significant developmental delays”. That’s why Ms. von Firley and her team of experts created flight of chicks.

Fledglings’ Flight is a personalized app and subscription box that helps parents of children ages 0-3 optimize their child’s development with daily play-based exercises created by specialists in pediatric occupational therapy, optometry development and speech therapy. The free app also provides a library with over 1200 articles on child development and self-care as reference materials for parents. Basic members can track the 812 milestones their child should reach by their child’s 4th birthday.

For the first time, parents can receive a monthly subscription box tailored to their child’s unique needs when they become Premium Members. The Fledglings’ Flight app collects data provided by parents on milestones and exercises completed as well as parent feedback on their child’s experience with the toys in each “toolbox” to create a development profile that looking for delays or accelerations. Unlike other toy subscription boxes that send each child the same box of toys several times a year, Fledglings’ Flight’s Toolbox is personalized to each child’s developmental needs, whether they are delayed, on track, advanced or asynchronous. Toolkits feature one or two developmental toys selected from 35 countries and chosen for their educational value, as well as supplies needed for daily exercises such as balls, pipe cleaners, pom poms, straws that may not be found in the parents’ house. “The limited number of toys is intentional. We don’t want to overwhelm parents with having to put away a bunch of toys every time they get a box. Since we ship new toys every month, the toys are always tailored to each child’s needs. If a child’s fine motor skills, their ability to pick up and use objects, are delayed, we will ship toys that focus on developing these skills to match their peers. If they are advanced, we provide them with toys that will challenge them and allow them to advance at their own pace,” says Mrs von Fireley.

Ms von Firley recommends that parents, at the very least, monitor their child’s development by tracking their milestones. Early intervention is the key to helping children who show signs of developmental delay. “You can’t help your child if you don’t know whether or not they’re achieving their goals,” she says. “Eighty percent of the brain develops in the first 3 years of life or 1000 days after birth. Children born on March 20, 2020, the day the nationwide pandemic lockdown in the United States has started, it’s day 922.”

Adventuretown Toy Emporium, founded in 2016, cultivates children’s curiosity by learning through play with hands-on activities from 35 countries. Annamarie von Firley holds a BA in Wooden Toy Design and Construction, a BFA in Furniture Design and is a Certified Play Expert.