Hunterdon County launches tourism campaign ahead of NJ Hot Air Balloon Festival

FLEMINGTON — Hunterdon County has kicked off its new tourism campaign to let the thousands of people expected to attend the New Jersey Lottery Ballooning Festival later this month know there’s more to see.

The new campaign is part of county commissioners’ efforts to boost Hunterdon’s economy by promoting the county as a multi-faceted tourist destination in the metropolitan area between New York and Philadelphia. One of the dominant themes plays on the stereotypical image of New Jersey and invites tourists to “explore the other side of New Jersey”.

“The new Explore Hunterdon tourism campaign will launch Hunterdon County among New Jersey’s top tourist destinations, with our easy-to-use website and interactive social media pages capturing the many wonderful features and amenities our county has to offer residents. and to visitors. similar,” John Lanza, director of the Hunterdon County Board of Commissioners, said in a statement.

Earlier:‘We don’t want to be a best-kept secret’: Hunterdon County bets on tourism

The centerpiece of the campaign is a new website, Explore Hunterdon, which includes a Hunterdon County Trip Planner that allows visitors to design their own personalized itinerary and more.

The Explore Hunterdon campaign also has a Facebook page and an Instagram page.

After:Why high petrol prices and COVID can help central Jersey’s summer tourism businesses

“We don’t want to be a best-kept secret,” Marc Saluk, director of the county’s economic development and tourism department, said earlier this year when announcing the campaign. “We want to share what we have and we want people to enjoy Hunterdon County.”

The campaign also incorporates several of the separate smaller efforts to boost tourism that the county has already implemented, including the Hunterdon 579 Trail, Hunterdon Beer Trail, Hunterdon County Wine Trail and Love Frenchtown.

“We have weighed in on these small efforts which focused on a niche aspect of Hunterdon, but now with the success of these we are ready to roll out a full umbrella brand and ensure that the totality of all tourist assets of Hunterdon are linked to the name Hunterdon,” Saluk previously said. “We want to make sure people really know everything we have to offer.”


Mike Deak is a reporter for For unlimited access to her articles on Somerset and Hunterdon counties, please subscribe or activate your digital account today.