Ghirardelli Chocolate Company to Unveil Reimagined Flagship Store for Chocolate Experience in San Francisco

“We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and the hometown of San Francisco,” mentioned Justin Reese, vice president of retail and e-commerce at Ghirardelli Chocolate Company. “Our premium chocolate, historic architecture and stunning views have made Place Ghirardelli a favorite San Francisco destination. The interior redesign brings a dynamic new experience to the classic space.”

Reopening Day festivities will include family entertainment for all with live music, balloon art and face painting. The first 170 lucky customers in line will receive a free World Famous Hot Fudge sundae to celebrate the brand’s 170th anniversary.and anniversary. executives of Ghirardelli, Eight Inc. and jamestown property management representatives, as well as Kate Sofis, Managing Director of that of San Francisco The Office of Economic Development and Workforce will join Mayor Breed in kicking off the event.

“Ghirardelli Square is one of our city’s most beloved destinations that tourists and residents alike always return to,” said Mayor Breed. “We know that COVID has had a significant impact on our tourism industry, and as we continue to recover, it is essential to establish new experiences for everyone to enjoy. Ghirardelli has helped bring people to that of San Francisco waterfront for almost 130 years, and they will continue to do so with the reopening of their Chocolate Experience Store. »

The renovated space is in the Pioneer Woolen Mill building which was built in 1864 and is listed on the National Register of Historic Places. While browsing the Chocolate Experience Store, guests will have the unique opportunity to see Ghirardelli chocolatiers handcraft the brand’s signature hot fudge from just three ingredients: pure Ghirardelli chocolate, milk and vanilla. Customers can also customize a box of signature chocolate squares selected from the brand’s largest Pick & Mix to date and enjoy a World Famous Hot Fudge Sundae in the store’s Alcatraz room while taking in the stunning views and unobstructed view of San Francisco Bay.

Other store offerings include fresh chocolate bars made with on-site roasted almonds and hazelnuts and pure Ghirardelli chocolate flowing from tempering taps, ice cream served in cones and handmade waffle bowls. and hand-dipped chocolate covered strawberries. View Full Store Menu here.

The redesigned Chocolate Experience Store seamlessly blends modern design elements, like a custom Ghirardelli golden eagle inlay and tiles from the SF-based company Heath Ceramics, with central elements of the historic structure, like the red brick walls and the original wooden beams. Hand-painted murals and a collection of vintage Ghirardelli advertisements from the company’s mid-19th century beginnings are also newly on display.

“Working with the Ghirardelli team, we sought to blend historic elements of the iconic space with engaging new components of the Ghirardelli retail environment,” said Edmond Kuanmanaging director of Bay Area-based design firm Eight Inc. “The space captivates visitors with incredible views, interactive features and a bit of nostalgia, all a perfect backdrop for enjoying Ghirardelli chocolate.”

The reopening of the Chocolate Experience Store marks the end of the first of three phases of renovations to the chocolate company’s space at its namesake Ghirardelli Square. The second phase of the project, a renovation of Ghirardelli’s Original Ice Cream and Chocolate Shop, is set to begin in January 2023 and conclude by May. A pop-up store in the piazza in place during the renovation process helped limit disruption to the visitor experience and Ghirardelli’s business operations.

The Ghirardelli Chocolate Experience Store is located at 900 North Point Street, California from San Francisco 94109. The store will be open from Sunday to Thursday, 09:0010:00 p.m. and from Friday to Saturday, 09:0011:00 p.m. For updates on the renovation, please visit and for multimedia resources, please see here.

About Ghirardelli Chocolate Factory
Ghirardelli is passionate about bean to bar quality chocolate and all the ways our fans enjoy it. Founded in San Francisco in 1852, we pride ourselves on producing premium chocolate products with high quality ingredients. Ghirardelli is one of the few American companies to control the entire chocolate manufacturing process, from the cocoa bean to the finished product. This oversight of the manufacturing process, combined with Ghirardelli’s proprietary blend of beans and unique roasting and processing methods, ensures that you are rewarded with high quality products. Ghirardelli makes life a little better! For more information, visit

About Eight Inc.
Founded in 1989, globally recognized and award-winning strategic design firm Eight Inc. has been at the forefront of innovation creating groundbreaking experiences for the most beloved brands. With studios in 11 locations, Eight Inc. is organized to provide a holistic understanding of the factors that drive project success at all scales. Through design, Eight Inc. continues to study shifts in attitudes and lifestyles, shifts within the global community, and social and architectural conditions that influence human interaction and aspirations.

SOURCE Chocolate Ghirardelli