Charleston Balloon Company Leads the Way for Balloons in the Event Industry – Sponsored Content | Post and courier

Jill Shortreed – Principal Designer and CEO of Charleston Balloon Company

Did you know that the largest ball retailer in North America lives right here at home in West Ashley?

As a mother of five with a plethora of experience planning and hosting events for her family and local community, Charleston Balloon Company Principal Designer and CEO Jill Shortreed is active in the industry. events and ballooning for almost 25 years. She is now an industry leader and speaker; teach other small business owners how to take their business to the next level, just like she did. Every day, Jill and her team at Charleston Balloon Company strive to change the way the world views and experiences balloons.

“Balloons have a place in the event industry and the top event planners we work with don’t make it an afterthought, but part of the initial planning process,” says Jill.

You might be wondering now, what is the Charleston Balloon Company? Charleston Balloon Company is not a party store. You won’t find any cups, plates, candles, cards or sweets. What you will find are balloons, and only balloons. As the largest balloon retailer in North America, you’ll find a store filled with over 7,000 products, 75 different colors of latex balloons, and hundreds of new designs on display in their store and on their social media.

Specializing only in balloons, the Charleston Balloon team is well versed in creating event decor that will make a birthday, bachelorette weekend or any other event unforgettable. Their Instagram-worthy decor makes them in high demand, with guests booking up to a year in advance. Their balloon arches, balloon top arrangements, and custom confetti balloons continue to make them the number one balloon delivery service.

Jill says, “If you want balloons, we deliver. Sometimes it feels like we can defy the impossible with our balloons!”

And that’s no exaggeration.

Charleston Balloon Company really challenges what people expect from balloon arrangements. Some of their favorite events include transitioning from a grand, empty banquet hall for a sweet 16 to an undersea spectacle filled with bubbles and mermaid-themed decor; a pool party where guests entered through the mouth of a giant shark and a ceiling filled with a stunning assortment of silver balloons for a private corporate dinner.

“We like to take balloons to a different level than what people think balloons are,” says Jill. “My favorite thing to do is put balloons where people least expect them.”

The multiple large-scale balloon installations and event requests that Charleston Balloon receives every day require a team of experienced balloon artists and professionals to make it happen. And they have their process of granting customers’ wishes down to a science.

Depending on the scale of the decor requested, customers often come to the store for a consultation with a vision in mind. The Charleston Balloon Company team asks a few questions to get into the client’s head to begin a collaborative design process together. Larger scale events can even receive a digital mock-up of their decor, and the Charleston Balloon team will bring this digital rendering to life to make the client’s balloon dreams come true.

While it’s rewarding to bring a vision to life with balloons and a bit of magic, the most rewarding part of Jill’s job is creating an emotional experience with balloons.

“Even if someone is having a horrible day or ordering balloons for some sad reason, a balloon creates emotional happiness that no other product creates,” she says. “When a child runs to find balloons at their front door, the amount of emotion that goes into it is indescribable.”

With internationally recognized credits, multiple prestigious awards and a portfolio filled with large and small scale projects for private and public events; Charleston Balloon Company continues to lead the way in the balloon industry every day with its in-demand services.

Today, the family-owned, independent, woman-owned business thrives with hundreds of events per month and a wide variety of clients. From foil numbers and latex balloons to grand arrangements, installations and more, Charleston Balloon Company truly does it all, and does it well.

To learn more about why they “get invited to the best parties” and how you can place an order for your next event, visit their website at