On June 4, Luft Balloons began printing “BLACK LIVES MATTER” on black balloons in support of campaign initiatives, which combat violence and systemic racism against black people.
Luft chose the path of artistic activism. “While we know that no amount of balloons can solve the problem of systemic racism, we feel it is our responsibility to use our voice, through our balloon art, to support the Black Lives Matter movement,” said said Elaine, founder of Luft Balloons. Frei in an article introducing the balloons. “We will not remain silent.”
With these sentiments in mind, the brand quickly began producing thousands of Black Lives Matter balloons and giving them away for free.
Each balloon is distributed with a flyer containing resources for supporters, such as petitions to sign, black-owned businesses to support, and race-themed educational books.
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The pandemic of racism runs deep. All white people are racially prejudiced despite their best efforts to say they are not racist. This bias can begin to dissolve if we carry on the conversation, walk together, and listen. LUFT has chosen the path of artistic activism. While we know that no amount of balloons can solve the problem of systemic racism, we believe it is our responsibility to use our voice, through our balloon art, to support the Black Lives Matter movement. We will not remain silent. Yesterday I contacted @tuftex to ask them to help me with an emergency balloon print. Within two hours, swipe to see what was sent to me. Within 6 hours, the first batch was out. And in a few days we will receive thousands more BLACK LIVES MATTER balloons. Starting Thursday 6/4 (tomorrow) from 2-3 PM EVERY DAY IN ADVANCE, everyone can pick up a free BLACK LIVES MATTER BURST plus a take-home flyer with resources like petitions to sign , black-owned businesses for support, and race-themed educational books. 100% of all donations will go to black organizations within our community. We have a lot of work to do, but I believe putting these balloons on our doorsteps and carrying them on protest marches will help us connect as brothers and sisters and promote much-needed dialogue on racial justice. BLACK LIVES MATTER. PS We have sent this to many of our black friends to ask if we are doing well with our messaging. THIS is part of opening the conversation. We can only begin to change racial prejudices if we ask to see them on the other side, if we ask for advice on our word choices, and if we are open, vulnerable and willing to change. TAKEN AT 345 W ARMITAGE AVE
Balloons can be picked up for free on Thursdays at 345 Armitage Avenue between 2 p.m. and 3 p.m. The company also accepts donations, all of which go to black organizations in the community.
“We have a lot of work to do, but I think putting these balloons on our doorsteps and carrying them on protest marches will help us connect as brothers and sisters and promote much-needed dialogue on racial justice,” Frei said.
On Instagram, Luft Balloons shared a photo of a young boy smiling while holding Black Lives Matter balloons. “His life matters,” Frei captioned the photo.
“We need to engage our young people in a meaningful, age-appropriate conversation about what’s going on,” she continued. “They don’t need angry marches with swear words. They need hope, inspiration and community.
Frei concluded his final post by asking his followers if they would like to help him organize a peaceful protest led by children.
Frei’s call for help in organizing a children’s protest came to fruition when she announced that Luft Balloons was partnering with The Kids Non-Violent Protest Against Racism by The Chicago Chapter of Jack and Jill of America , Inc. on June 13.
The balloon company will be handing out Black Lives Matter helium balloons for children to hold during the march.