As a signage company, Chick of All Trades is the first line of defense for municipal upgrades

While somewhat misleading, the local reporting specialists logo Chick of all trades stop traffic. COAT’s avatar, a cutie in a helmet and vest holding a “Safety First” sign, evolved from figurines that company founder Val Solorzano doodled a while ago. is almost 20 years old while working on neighborhood honey lists as a freelance handyman.

The opportunity to provide traffic control for the redesign of the Downtown Transit Center has led to a thriving business with nearly 100 employees patrolling construction sites from Salem to Seattle. Despite signing the brand, Solorzano estimates that men currently make up around 40% of COAT’s staff, but “there’s no way to change that now.” It’s like Jantzen back then. They had a female logo, and how many guys worked there? »

Acting as the first line of defense for municipal upgrades can be a thankless undertaking and carries significant risks for signaling professionals who rely on reflective “Stop/Slow” paddles and balloon lights as their only defense against angry or sleepy motorists. (While flagmen haven’t used real flags for generations, Solorzano says federal regulations have banned light batons carried by aircraft marshals because “studies show that drunk drivers are more likely to steer towards flashing lights”.)

Unlike many of its competitors, Solorzano’s company has yet to lose anyone in an accident, and COAT flaggers’ alert responses have likely saved more than a few lives by keeping construction crews away from impending collisions.

” This is a difficult work ! You’re up 10 hours a day, freezing from the cold or sweating in the summer when the heat kicks in and the pavement adds another 15 degrees,” says Solorzano. “People get pissed off whenever traffic is blocked, but we’re just doing our best to make sure everyone gets home the same way they came to work.”