Funko flies high on Thanksgiving Day.
The Everett, Washington-based pop culture merchandise company played a popular role in Macy’s annual Thanksgiving Day Parade in New York on Thursday with a balloon of the character Grogu from the Star Wars streaming series “The Mandalorian.”
Grogu – popularly known as Baby Yoda – was inspired by an actual Funko Pop! figurine that fans can purchase for $15 in addition to several other limited-edition products.
It’s the first time a Star Wars-themed balloon has been featured in the iconic parade, which turned 95 on Thursday and aired nationwide on NBC.
Funko collaborated with Macy’s and LucasFilm, and the department store was among those who tweeted the approval as green giant Grogu passed.
The ball inspired by Pop! cruised the streets of Manhattan at 41 feet high, 29 feet long, and 37 feet wide.
Funko licenses characters from across the pop culture spectrum, including TV, movies, comics, sports and more. It’s Pop! the figurines – which are about 40 and a half feet shorter than the parade ball – are its flagship product.
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